This was in conjunction with "ASIAN CONSUMER HEALTHCARE MARKETING AND SALES FORUM 2007"

Providing expert advise on the role of branding and positioning as the key to success in consumer healthcare marketing. 

Date  : 24-26 October 2007.
Venue: Sheraton Towers Hotel, Singapore.

Organized by IBC Asia
(see www.ibc-asia.com/genericasia)

DETAILS:

-Establishing the differential advantage of the
 brand overcompetition.
-Importance of product positioning.
-How to deliver a clear, concise and consistent
 message.
-Focus on the core beliefs and values of the
 organization.