News
UNOITE recently gave a workshop entitled "Branding Strategy for Companies".
This was in conjunction with "ASIAN CONSUMER HEALTHCARE MARKETING AND SALES FORUM 2007"
Providing expert advise on the role of branding and positioning as the key to success in consumer healthcare marketing.
Date : 24-26 October 2007.
Venue: Sheraton Towers Hotel, Singapore.
Organized by IBC Asia
(see www.ibc-asia.com/genericasia)
DETAILS:
-Establishing the differential advantage of the
brand overcompetition.
-Importance of product positioning.
-How to deliver a clear, concise and consistent
message.
-Focus on the core beliefs and values of the
organization.
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Why we are different......
Industry Specialists – We focus exclusively on pharmaceuticals, biotech, medical
technology and babycare because effectiveness in this complex, highly regulated global
industry demands it. Specialization means rapid engagement deployment and time
to peak effectiveness at the outset, time-efficient management interaction and
organizational credibility throughout, and implementable, high-impact
strategies at the conclusion.
Breadth of Perspective – our professionals bring a breadth of perspective gained in
senior positions in industry, professional consulting, health care delivery and
government service. This multi-faceted perspective affords unique strategic
insight and results in solutions that are as sound in practice as they are on
paper.
Market-Tailored Solutions – Strategy must precisely fit the situation and the
implementing organization, not an abstract model. We treat each situation as
unique and craft strategies that match the implementation capacity of the
organization.
Analytic Rigor
– Winning sales strategies are built upon the strategic insights that emerge
from rigorous analysis of the case-relevant facts. We bring analytic rigor as
well as the experience to know its limitations.
Some of our unique methodologies is
provided through an array of alliance partners that have been screened for
excellence in their fields, and offers a focal point for finding and selecting
outsourcing services and products.
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